Indie Rock

Indie Rock originated in the 1980's in the UK and the US. Indie rock is a extremely diverse genre; with sub genres that include indie pop, grunge, jangle pop and others. It usually has a small budget in the production of their music videos. The music promo video is usually filtered in black and white. This creates a contrast between the picture and the action. It is mainly a performance video where the artist is shown throughout the whole video. They would mostly contain extreme close ups of the artist or the artist's instruments and long shot are used to show the band performing along with a cheering crowd. There are usually some minor narrative in the video that relates to the song but this is mostly overshadowed by the band or artist performing. 

The setting is usually filmed in dark locations which represent the artist and the genre that they are in. The idea of the dark location shows that it is hidden and not mainstream. This allows this genre to be separated from the majority of the other genres. 

They rarely use SFX because of their typical low budget but they do sometimes use SFX but is mainly pyrotechnics.

Music Genre

There are many different types of music genre. A music genre is a category that defines a piece of music with a set of convention or a shared tradition. Music can be divided into many different genres most of the popular ones such as:

• Pop
• Rock 
• R&B 

These three genres are most of the music that dominates the music charts  today. They are the most popular genres but also one of the younger genres compared to blues and folk. This is because they would appeal more to a younger audience. Younger viewers such as teenagers are the target audience of major music companies. Some of this genre sub divides into smaller genres called sub-genre. Most sub-genres are a combination of two major genre such as Pop Rock. Pop Rock is a mixed of a catchy pop lyrics with a light rock background. Some sub-genres are classified to where it originated such as:

• Austropop
• Balkan Pop
• Euro Pop
• Turkish Pop

Digipak

A digipak is a form of a cd case but it is patented style of either a DVD or a CD. It is mainly a book style. It is mainly used for CD singles and special edition albums.  A DVD digipak is usually used for  premium packaging for a special edition DVD or DVD set. New released video games also use a digipak and is mainly com[posed of art designs to attract potential buyers.

A company might decide to use a digipak  for their new release of DVD or CD because a digipak offers a range of advantages than the traditional jewel cases. Advantages such as a digipak is self contained which allows the disc to be more protected. A digipak can also be covered with graphics inside and out, making them more visually interesting and appealing to their audiences. They could also personally design the graphics to attract a certain type of audience. A digipak could also include a better USP than the traditional cases which only features paper inserts and booklets.

Brief

A promotional package for the release of an album, to include a music promo video together with:

• A digipak for the album's release
• A magazine advertisement for the digipak

Welcome

Welcome to my A2 Media Coursework Blog. In this blog I will show the process of making a music promo video. I will be using an unsingned band or singer songs to feature in my blog this is to make my video original and to avoid any inspiration from the actual music promo video of a signed artist or band. Their songs I would use to make an appropriate music video which would either relate to the song or the meaning behind the song.